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Ghana still 5th most attractive automobile market in Sub-Saharan Africa

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Ghana maintained its position as the fifth most attractive automobile market in Sub Saharan Africa (SSA) region.

According to the July 2022 Sub-Saharan Africa’s Auto Sales report by Fitch Solutions, a developing automotive sales environment amid a favourable political risk outlook has enabled policy certainty in the country.

The country managed to outperform its regional peers under Fitch Solutions short- and long-term political risk scores in its Risk Reward Index, scoring a respective 51.2% and 70.2% under these indicators.

However, the report said, Ghana’s underdeveloped road infrastructure remains a deterrent for potential as the country scores 16.9% under its ‘quality and extent of transport network’ indicator, underperforming the SSA region’s average score of 21.6% under the same indicator.

But, progress is being made with regards to upgrading and developing the country’s road infrastructure with the recent commissioning of a four-tier interchange in Accra underscoring the progress being made to upgrade the country’s roads”, it mentioned.

The report however highlighted the need for Ghana to increase vehicle sales growth going forward.

Ghana’s low levels of vehicle ownership rates highlighted by a score of 11.3% under our ‘vehicle ownership per 1,000 inhabitants’ indicator signals further room for vehicle sales growth going forward as rising incomes lead to first-time buyers entering the market for vehicles”.

“Furthermore, an age limit on imported vehicles permitted into the country will develop a local new vehicle sales market going forward as the flow of used vehicle imports slows to the benefit of newer vehicles”, it added.

Meanwhile, South Africa maintained its 1st position as the most attractive auto market in Sub-Saharan Africa, followed by Mauritius and Botswana.

This signaled further room for vehicle sales growth going forward, as rising incomes lead to first-time buyers entering the market for vehicles.

Meanwhile, South Africa maintained its 1st position as the most attractive auto market in Sub Saharan Africa, followed by Mauritius and Botswana.

COUNTRY RRI RANK
South Africa 50.7 1st
Mauritius 50.1 2nd
Botswana 44.7 3rd
Gabon 34.6 4th
Ghana 33.6 5th
Tanzania 32.6 6th
Kenya 32.3 7th
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