The all-female panelists emphasized the importance of leveraging digital tools, including AI and social media, to drive business growth. They encouraged businesses to use digital solutions to structure ideas, manage finances, and gather customer feedback.

They emphasized the significance of consistency in using social media to add credibility to businesses. Seyram Ofori, Co-Founder of Your Investment Friend, Atta highlighted the benefits of using MTN MoMo and other financial apps for payments to ensure accountability, stating that “you cannot do without digitization.”

Securing Funding and Grants

The panelists provided tips on securing funding, advising applicants to ensure accurate details on proposals to facilitate communication with funding agencies. Edem Attor, Partnership Officer at the UNDP, noted that grants can come in forms other than cash, such as technical support to help the business establish robust systems for efficiency.
Documentation and Financial Discipline

Seyram Ofori Atta, emphasized that registering businesses and securing necessary documentation was crucial for women entrepreneurs. Paying SSNIT and taxes was also highlighted as essential for establishing credibility and paving the way for future engagements.

Networking and Alternative Funding Options

Mimi Anane Appiah, Business Development Manager- Your Investment Friends, underscored the importance of networking and considering soft loans from professional networks to support business growth. She was of the view that by adopting these strategies, women entrepreneurs can unlock new opportunities and drive business success.

The webinar underscored MTN’s commitment to empowering women in business and promoting economic growth. By providing valuable insights and strategies, the webinar aimed to support women entrepreneurs in overcoming challenges and achieving success.

By Kofi Ahovi

Talking about the QNET’s Homepure range of products, Night Editor for the Daily Graphic, Ghana’s biggest newspaper, Samuel Bio said: “I am impressed that QNET products are among the best you can get. As a science-biased journalist, I was elated about the global certification that some QNET products have.”

He said: “QNET’s Homepure products are beautifully designed, high-performance home appliances that simplify sophisticated technology for everyday home living. They are designed to purify and elevate your quality of life at home and on-the-go. Homepure products are highly certified by independent global authorities and are loved the world over by those who use it.”

He continued: “For example, QNET’s Homepure Nova is an NSF certified water filtration system. NSF is a US-based independent, internationally recognized organization, playing pivotal role in the development of robust public health standards since 1944. NSF engages in the rigorous testing, auditing, and certification of products and services. The NSF mark serves as an emblem of assurance, signifying to consumers, retailers, and regulatory bodies that NSF certified products meet or exceed requisite international standards.”

Other seasoned journalists from Ghanaweb, myjoyonline, Ghananewsonline, Business and Financial Times who visited the Head Office of QNET and attended the VCON in Malaysia between 2022 and 2024 shared their testimonials about QNET during the webinar. They agreed that QNET is a legitimate wellness and lifestyle direct selling company that is unfairly facing challenges of misrepresentation in Ghana and some other parts of West Africa.

The Senior Legal Counsel of QNET for sub-Saharan Africa, Naana Quartey explained that the media webinar was designed to help the media familiarise with the brand, know its business model, products and the efforts it is making in fighting misrepresentation and scams.

The latest Ghanaian journalist to visit the QNET Head Office and attend the VCON in Malaysia is a senior journalist and Editor from Ghanaweb, Ghana’s most visited news portal.  He recounted his experience: “For the first time, I saw and held QNET’s array of amazing wellness and lifestyle products. These are products with world-class quality and certifications. I also witnessed QNET’s VCON where more than 8,000 people gathered under the same electrifying roof to celebrate direct selling, share experiences, learn from seasoned professionals and marketers and to renew their personal goals and visions. I had the opportunity interact with and quiz corporate leaders of QNET.”

In conclusion, Ms Quartey reiterated: “We continue to commit a lot of resources to our stakeholder and media engagement process. From 2022 till date, we have hosted four batches of journalists from Ghana, Liberia, Sierra Leone, Nigeria, Senegal, Burkina Faso, Togo and Benin at the VCON in Malaysia. In some countries, we are implementing 360-degree public and media education campaigns such as the “QNET Against Scams” and the “Say No” to help everyone understand QNET’s business model better and to be able to identify and report scam. We thank you for your support and we urge you to continue to join us as we commit more time, resources and efforts to winning the fight against misrepresentation and misuse of the QNET brand.”

In Ghana, QNET has been battling with a number of false accusations and misconceptions stemming from activities of fraudsters and errant independent representatives of the company. A pervasive wrong perception had been created through the activities of these few bad nuts. QNET is doing its best at correcting the misconceptions, fighting these scammers and fraudsters and ensuring that its independent representatives or product distributors adhere strictly to ethical marketing standards and rules the company has set for them.

In its bid at exonerating its brand from murky perceptions, rebuild its reputation and to show pure transparency about its business model and products, QNET decided to organise media junkets to its office in Malaysia, to enable Ghanaian journalists witness and experience the brand for what it is, in its truest form.

Journalists from the multimedia group, Business and Financial Times, Graphic Communications and Ghananewsonline were selected to visit the QNET office in Malaysia and attend QNET’s biggest global conference (VCON) that brings together the largest number of its independent representatives and partners. The VCON hosts between 15,000 and 20,000 attendees every time it is organised.

These journalists travelled from Ghana to Malaysia in 2022 and 2023. They visited the office, product exhibition booths, and interacted with the leadership of the company.

According to Mr. Bio, a Newspaper Editor, “I was intrigued by the technology and the level of effort involved in producing these QNET products. They have products that help purify your water through a scientifically-proven filtration system. They have products that purify the air you breathe. They have watches, jewelleries, pendants, supplements, and many lifestyle products.”

Another journalist from the Business and Financial Times talks about the QI University, one of the subsidiaries of the QI Group, QNET’s holding Group. The University is regarded as the ‘Harvard’ of the East, due to its stringent and top-class academic processes and laurels. It offers wide range courses from Medicine to technology.

Other participants spoke about the misgivings and misconceptions they had about QNET and how the trip to Malaysia helped clear every doubt they had about the company.

They shared their experiences in areas, including demystifying misconceptions about QNET’s true existence, QNET’s legacy in the direct selling industry and insight into QNET products, the amazing science behind the company’s products, life, and culture in Malaysia.

Mr. Fall, in his closing remarks, spoke about: QNET in Ghana: Today and the Future and QNET’s public education campaign and fight against scam and misrepresentation.

In Ghana, QNET through its CSR arm, RYTHM Foundation is impacting lives through education, health and support to people living with disability and those from deprived communities.Some of QNET’s CSR activitiess include FINGREEN, a financial literacy programme, ANOPA project that involves the training of deaf and blind school children in several sporting discipline, and donations to the needy instituions and key government institutions.

QNET plans to embark on broader pubic education campaigns on the brand and improve its CSR activities, including tree planting as part of its green initiative through its CSR arm, RYTHM (Raise Yourself to Help Mankind) and enhance its fight against fraudsters tarnishing its image in Ghana.