In his narration, the victim recounted that he was misled with promises of a Canadian visa, only to be taken to Nigeria under false pretenses. QNET has stressed numerous times that it is neither a recruitment agency nor involved in work visa facilitation. Its business model is rooted in direct selling and e-commerce, accessible online without the need for overseas travel.

In recent years, QNET has significantly intensified its anti-scam campaigns in Ghana. The “Mama Campaign” and “QNET Against Scams” initiative — launched in 2022 and 2024 respectively — have raised public awareness through billboards, radio, TV, print, and digital media. In 2024 alone, QNET helped over 250 individuals file fraud complaints and initiated 42 legal actions across Sub-Saharan Africa.

The company maintains a zero-tolerance policy towards misconduct and actively works with law enforcement to bring offenders to justice. “We remain committed to protecting the public and ensuring the integrity of our business,” a QNET spokesperson said.

QNET encourages the public to verify any business claims through its official website (www.qnet.net) or report suspicious activities via WhatsApp (+233 256 630 005) or email ([email protected]).

About QNET

QNET is a prominent lifestyle and wellness company that uses a direct selling business model to offer a wide selection of exclusive products that enable individuals to embrace a healthier, more balanced life.

Since 1998, QNET’s innovative products and e-commerce-driven business model have helped build a global community of satisfied customers and microentrepreneurs, who are driven by the mission of RYTHM – Raise Yourself To Help Mankind. Popular product brands offered by QNET include the Bernhard H. Mayer range of luxury watches and jewellery, HomePure range of home care products, the Amezcua wellness range, Physio Radiance personal care range, and QVI branded holiday packages.

QNET proudly holds memberships in the Direct Selling Association in several countries, the Hong Kong Health Food Association, the Health Supplements Industry Association of Singapore, and more. QNET is also active in several global sports sponsorships including in its role as the official direct selling partner of the Manchester City Football Club and the Confederation of African Football (CAF), underscoring its commitment to excellence and global reach.  Discover a world of new possibilities with QNET by visiting www.qnet.net

The campaign concept is inspired by the quintessential African mother who frowns on bad behavior while guiding and correcting with the right information and values.

Named the “Mama Campaign”, the messaging of the campaign targets the public, the media, and the government stakeholders. The multichannel campaign will be broadcasted through radio, television, social media, and Out-of-Home advertising (billboards).

QNET, for more than 23 years, has been successful in developing unique products and services to meet the evolving needs of its customers across the world.

Each year, more people buy QNET products and sign up for the company’s direct selling business as Independent Representatives (IRs). Thousands of young Ghanaians and Africans have found their entrepreneurial passion through QNET and transformed their lives for the better.

The company’s direct selling business model allows existing customers who have enjoyed QNET’s products to market them by registering as Independent Representatives (IRs) and earning commissions on successful sales.

QNET launched the “Mama Campaign” to avoid any misunderstanding of how the internationally recognized direct selling industry works, to warn about unethical practices by certain individuals who misuse the QNET name and present the business model as a get-rich-quick scheme. QNET is empowering people’s life not only with its high-quality products and entrepreneurial opportunities but also with clear and transparent information.

“We wanted to find an authentic way to communicate our key messages in a way that will resonate with everyone. Our strong African matriarch stands for good values and serves as a moral compass for the family. Through her, we felt we could tell a powerful story about QNET business while being able to warn the public about who scams in our name,” explains Biram Fall, the Regional General Manager for QNET in sub-Saharan.

He added that: “QNET frowns against any form of unfair and illegal marketing practice. This is why we created a dedicated phone number to help anyone who wants further information about the business or wants to report a case of unethical practice. Collaborating with local entities and communities is our priority.”

Mr Fall reminded that: “QNET is not an Investment Company, and it does not support any get-rich-quick schemes. Rather, QNET is an e-commerce based Direct Selling company that offers a wide range of world-class products online. We operate in about 25 countries worldwide and have run the business sustainably for more than 23 years.”