Nestlé Rewards Loyal Retailers and Sub-Wholesalers In Eastern And Volta Regions

Nestlé Ghana has honored over 300 retail and sub-wholesale dealers in the Eastern and Volta Regions for their unwavering loyalty to the Nestle brand.

The third edition of the Nestlé Loyalty Engagement, held in Koforidua, saw 15 exceptional promotion winners receive cash prizes ranging from Gh¢800 to Gh¢50,000 and five refrigerators.

Notably, all cash prizes are redeemable in Nestlé products, enabling retailers and sub-wholesalers to reinvest in their businesses.

The event provided an opportunity for banks to engage with retailers and sub-wholesalers, offering competitive borrowing and lending rates to support business growth.

Agyemang Duah, Commercial Development Manager at Nestlé Ghana, explained that the cash awards were designed to help loyal retailers and sub-wholesalers reinvest in their businesses. He emphasized the importance of recognizing and rewarding trade partners, who are essential to Nestle’s success.

The Loyalty Engagement also served as a platform for Nestlé Ghana to interact and connect with its trade partners, who play a vital role in marketing and selling Nestlé products.

Duah encouraged retailers and sub-wholesalers to continue patronizing Nestlé products, including Milo, Nido, Nescafé, Cerelac, Carnation Milk, Ideal Milk, Maggie, Golden Morn, and others, to drive sales and growth.

Ntim Abena Opoku, CEO of Theresa Enterprise at Nkawkaw, emerged as the ultimate promo winner, receiving a cash prize of Gh¢50,000. She expressed gratitude, attributing her success to excellent customer communication.

Opoku plans to invest part of the prize in her business and use some for personal development. She thanked Nestlé Ghana for organizing the annual event, which recognizes and supports loyal retailers and sub-wholesalers in Ghana.