By Madjid Diallo
Small businesses across Ghana, including those in rural communities, can now access free training to sell beyond their local markets, following the launch of the ICC–TikTok Digital Commerce Labs at the Institute of Statistical, Social and Economic Research (ISSER), University of Ghana, Legon.
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Participation in all components of the programme, including community events, online modules and virtual classrooms, is completely free of charge. SMEs are being encouraged to register.
The Deputy Minister for Communication, Digital Technology and Innovations, Hon. Mohammed Adams Sukparu, said government will support the programme to reach all Ghanaian SMEs, including those outside the major urban centres.
In his address during the launch, the Minister said digital commerce must not be limited to cities, but should extend to rural entrepreneurs, traders, farmers and artisans so they can access new markets, increase their incomes and grow their businesses.
According to him, the partnership with the International Chamber of Commerce (ICC), TikTok and Universal Merchant Bank (UMB) aligns with government’s broader agenda to build an inclusive digital economy where no community is left behind.
The Deputy Minister added that government will continue to work with stakeholders to create an enabling environment where digital innovation supports business growth, job creation and sustainable livelihoods.
Three Ways to Learn
The Labs will deliver learning through three integrated components. Community Events will offer in-person sessions that connect entrepreneurs with experts and peers. Online Modules will provide self-paced digital commerce courses. Virtual Classrooms will bring instructor-led sessions where participants can engage directly with industry experts.
Beyond Accra
ICC Ghana Secretary-General, Mr Emmanuel Doni-Kwame, said the initiative will build the capacity of Ghanaian businesses to use digital platforms to expand beyond Ghana. He had earlier announced that the Ghana launch would be implemented in collaboration with the Ghana Enterprises Agency to ensure the programme reaches businesses beyond Accra.
The Ghana programme is also supported by UMB, the Official Financial Partner, and the Ghana Chamber of Telecommunications.
Global Initiative
The Digital Commerce Labs is a joint initiative of TikTok and the ICC to unlock digital commerce opportunities for small businesses in select markets across Latin America, Africa and Southeast Asia. It combines TikTok’s digital commerce tools and global reach with the ICC’s expertise in international trade and its network of national committees and chambers of commerce in over 170 countries.
Ghana is part of Wave 2 of the global rollout, alongside Argentina, Kenya, South Africa and Thailand. Activities start in October 2026 and will run throughout the year.
The launch brought together government, business leaders and development partners.
