The Eggstra-O campaign, a collaborative effort by the World Initiative for Soy in Human Health (WISHH) and the Ghana National Egg Campaign Secretariat (GNECS), has made significant strides in promoting egg nutrition in Ghana.
With the rallying cry ‘Eat an egg today,’ the campaign has been instrumental in educating Ghanaians about the nutritional benefits of eggs, aiming to boost consumption and support the local poultry industry.
Throughout the year, the campaign has engaged communities with the Eggnite roadshow, featuring the educational film “The Eggciting Festival” and offering “Nkosua ne meko” (egg and pepper) samples to audiences. The roadshow built upon the previous year’s momentum, reaching the Bono, Ashanti, and Northern Regions, and included educational visits to schools.
To amplify its message, the Eggstra-O campaign utilized targeted media interviews, the catchy “Di Kosua No” jingle broadcasted on various radio stations, and the Eggstra-O Food Invasion event.
This vibrant celebration of World Egg Day gathered over 400 food enthusiasts, offering culinary delights, entertainment, and health activities while showcasing the versatility of eggs.
Furthermore, the campaign actively participated in key poultry industry events, including the 13th Pre-harvest Agrihouse Conference and Exhibition, the Ghana Chicken Festival, and the 39th National Farmers Day Celebrations.
These platforms provided valuable opportunities to engage with and allowed the campaign to reach a wider audience, educated attendees and showcased the versatility of eggs through delicious samples.
A robust social media presence on Facebook (@EggstraO), Instagram (@eggstra_o), and Twitter (@eggstra_o) ensured nationwide coverage, effectively spreading the campaign’s message across Ghana.
Through these combined efforts, the campaign successfully reached over 5 million people through community engagements, television and radio broadcasts, industry events participation, food bazaars, and social media outreaches.
Looking Ahead: With the success of this year’s initiatives paving the way, WISHH and GNECS are committed to building upon the established momentum.
Exciting new initiatives and partnerships are in the pipeline, promising an even more impactful Eggstra-O campaign in the coming year.
As we applaud the campaign’s accomplishments, let’s remember our personal contributions to its mission. The next time you’re deciding on your meals, consider the potency of an egg. Break one open, create a tasty dish, and keep the ‘Eat an Egg a Day’ spirit alive!
And remember, eggs are not just delicious; they’re one of the most affordable sources of high-quality protein and essential nutrients, making them a smart choice for every wallet and everybody.
So, stay tuned, join us on our journey, and don’t forget, Eat an Egg a Day!
