Dr. Ishmael Yamson has encouraged Chief Executive Officers (CEOs) to have the courage to look for opportunities to grow their Companies even in the midst of the current economically distressed times.
Dr. Yamson was speaking at the maiden edition of the CEO Dialogues, a Business Conversation entitled – “How your business can survive the Economic meltdown”, held at Cleaver House, Accra.
He said; “There is uncertainty and complexity which is not ending any time soon”.
“You need the courage to take the strong decisions that will allow you to grow, even in these times”.
He argued that there were new opportunities and markets that could be conquered with the right decisions.
Kwame Sarpong Barnieh, Partner, Governance, Risk and Compliance Services, KPMG delivering a Paper on the subject pointed out the importance of Working Capital Management in order to build resilience during these periods.
Adam Sulley, a well-known Marketing Expert who represented the Chartered Institute of Marketing, Ghana-CIMG, at the Event, outlined a number of actions that were relevant from the Marketing perspective.
According to him,the Customer needs to be the foremost consideration while “actions must be supported by Strategy”. He also argued that the most significant brands within the Company’s portfolio need to be valued.
The Accra Chair of the Association of Ghana Industries (AGI), Tsonam Akpeloo, outlined the myriad challenges that most local industries are presently enduring.
CEOs from across industries including banks,Manufacturing,Health and IT attended the Event.
About CEO Dialogues:
CEO Dialogues is a Capacity Building, Thought Leadership Vehicle organised by Base Element Ghana in collaboration with Ishmael Yamson and Associates.
It was supported by KPMG,Association of Ghana Industries(AGI) and the Chartered Institute of Marketing Ghana(CIMG).
CEO Dialogues will be held at regular intervals on a diverse range of contemporary and enduring subjects including but not limited to, Finance, Legal and Regulatory, Marketing and with the active support of the relevant key Partners.(www.baseelementceodialogies.com)
