The United Bank for Africa (UBA) Ghana has organised a capacity building programme for its customers in the small and medium enterprise (SME) category.
It was aimed at equipping and enabling SMEs in the country with the requisite knowledge to grow into global brands and overcome business challenges.
On the theme, “Maximising SME business growth opportunities in Ghana” the workshop explored areas of collaboration and measures SMEs can put in place to sustain their businesses.
Capacity building
The Managing Director and Chief Executive Officer (CEO) of UBA Ghana, Chris Ofikulu, said the capacity building was in line with the bank’s focus on helping SMEs to increase their knowledge and run more efficient businesses to expand into new markets.
UBA wants to see SMEs grow, one of our promises to our SME customers, among other things, is capacity building and advisory services. It is for this reason that we use various initiatives to engage them in ways we can support their businesses to grow.”
“The importance of SME in every economy cannot be over-emphasized and Ghana is no exception. You contribute immensely to the Real Sector growth of the economy and employment of Citizenry. UBA remains focused on delivering unique services to give your business great support,” he said.
Access to new market
The Chief Executive Officer of Naton Olives Consult, Owusu Achiaw Kwaakye, underlined that need for participants to scale up businesses through access to the new market.
The areas covered in his presentation were: What it means to scale a business, identifying and assessing market opportunities, leveraging social media to grow your business, and Smart credit hacks.
The President of the Ghana Union of Trade Associations (GUTA), Dr Joseph Obeng, urged SMEs to capitalise on business growth by effectively collaborating to increase resources, ideas, and knowledge.
The Managing Director of Unilever Ghana, George Owusu Ansah, said the current economic issues were having a huge impact on SMEs.
He said SMEs needed to be innovative and adopt keen steps that would make them sustainable.