Japan Motors Trading Company Ltd (JMTC) has signed on as the official retail partner for the INEOS Grenadier under the name ION Motors, in Ghana.
The INEOS Grenadier is a rugged and uncompromising off-roader built from the ground up to meet the most extreme demands of customers.
The Grenadier has undergone extensive testing across Sub-Saharan Africa.
A release issued by the company said: “With many years of experience in the local automotive industry, Japan Motors is considered the ideal partner to bring the all-new INEOS Grenadier to the Ghanaian market.
Ghana is the seventh market in the Sub-Saharan region to join the growing INEOS Grenadier sales and service network.”
“To ensure a strong Sub-Saharan network, we have carefully selected partners in each market, who share our confidence in the capability and success of the Grenadier,” the INEOS Automotive Head of Region South Africa and Sub-Saharan Africa, Tim Abbott, said.
He added that “Japan Motors has an excellent reputation in Ghana for customer service, which is a cornerstone of the INEOS Grenadier brand. We are excited to have them onboard and know they will do the Grenadier justice as the brand expands across the region.”
The Group Executive Director of Japan Motors, Nouhad Kalmoni, said: “This is an exciting new venture for us. The INEOS Grenadier is an all-new name, but we’ve done our homework and know this vehicle will appeal to customers in Ghana.
We look forward to being part of the Grenadier’s success”.
He said that over the next few months, ION Motors, a subsidiary of Japan Motors, will be opening its Grenadier showroom at the Silver Star Towers, Airport City, while the first demonstrator vehicles are expected to arrive in Ghana in the second quarter of 2023.
The Regional Manager-Africa, INEOS Automotive Ltd, Gilles Masier, underscored the importance of partnering with Japan Motors to provide Ghanaians with the best vehicle on the market.
“As a new automotive brand it was very important for us to find the best partner in each market because we must make the best impression and from this, deliver and maintain high standards of quality and service.
For us, Japan Motors was the perfect choice as the best dealer with full capacity in terms of sales and after-sales,” he added.