The MTN Ghana, in partnership with the Ghana Wildlife Society (GWS), has organised a bird and butterfly walk at the Legon Botanical Gardens in Accra for media personnel and CSOs to promote environmental sustainability and deepen appreciation for Ghana’s biodiversity.
The exercise, held on Saturday, August 29, 2026, brought together media practitioners and environmental enthusiasts for an educational and interactive experience aimed at highlighting the importance of conserving the country’s natural environment.
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The walk was led by the Executive Director of the Ghana Wildlife Society, Dr. Sandra Owusu-Gyamfi, who used the occasion to encourage Ghanaians to reduce their dependence on plastics and adopt more environmentally friendly alternatives in their homes, workplaces and public spaces.
She warned that plastic pollution, particularly microplastics, posed a growing threat to marine life and ecosystems, stressing that individuals, businesses and institutions had a shared responsibility to reduce plastic waste.
Dr. Owusu-Gyamfi also drew participants’ attention to the ecological importance of birds, describing them as unique components of nature whose behaviour and way of life offered important lessons about coexistence and the environment.
She urged Ghanaians to develop a greater appreciation for birds, butterflies and other wildlife and to support efforts aimed at protecting the country’s biodiversity.
MTN sustainability drive
Acting General Manager of Sustainability ands Shared Valuen at MTN Ghana, Georgina Asare Fiagbenu, said the initiative formed part of the company’s Sustainability Month activities.
She described the walk as an opportunity for participants to reconnect with nature while strengthening relationships among MTN staff and members of the media.
Fiagbenu said the experience of walking through the botanical gardens, breathing fresh air and listening to the sounds of birds provided a refreshing and therapeutic break from participants’ daily routines.
The feeling is healing, and we feel good doing small actions to create big impact,” she said.
She said MTN was also integrating sustainability into its operations through initiatives such as the installation of solar panels at its offices and MTN House, as well as waste recycling programmes. She added that 50 per cent of the energy consumed at the MTN head office was generated from renewable sources
According to her, such interventions were supported by strong governance and ethical standards as the company sought to contribute to environmental protection and sustainable development.
Fiagbenu expressed appreciation to members of the media for participating in the exercise and expressed the hope that similar initiatives would continue to promote sustainability, wellbeing and positive social impact.
Media engagement
Senior Manager of Corporate Communications at MTN Ghana, Efua Falconer, said the initiative was also intended to expose the company’s media partners to emerging trends and issues surrounding sustainability.
She said as an innovative organisation, MTN continued to monitor developments in the environmental and sustainability space and wanted its media partners to better understand and share in those initiatives.
Falconer said engaging journalists through practical experiences such as the bird and butterfly walk could help deepen their understanding of environmental issues and strengthen public conversations about sustainable practices.
She noted that the media had an important role to play in educating the public and drawing attention to the responsibility of businesses and individuals to protect the environment.
A refreshing experience
President of the MTN Media Republic, Naa Dzagble Ago Quaye, commended members of the group who participated in the exercise, describing the experience as educative, interactive, inspiring and physically beneficial.
She said the initiative provided members with an opportunity to step away from their usual routines, connect with nature and gain a deeper understanding of the importance of conserving Ghana’s rich biodiversity.
Participants had the opportunity to observe various bird and butterfly species in their natural surroundings while learning about their ecological importance and the need for responsible environmental practices.
Beyond its environmental focus, the exercise also provided an informal platform for networking and interaction between MTN and members of the media community.
The organisers expressed optimism that the experience would inspire participants to adopt more environmentally responsible lifestyles and use their platforms to advocate for the protection and sustainable use of Ghana’s natural resources.
