The five-year-old mobile video network is currently live in five African countries—Cameroon, Ivory Coast, Ghana, Nigeria, Congo, and Benin—and has 4 million active subscribers and works with 120 content creators.
In 2022, it paid out $1 million to creators. Star News also supports creators with funding and customer acquisition. The company aims to expand to 11 countries by 2024 while strengthening its position in Nigeria and Ghana
Star News is among other start-ups on the continent tapping into the growing potential of the creator economy in Africa. According to a recent report by Partech Africa, the African creator economy is expected to reach $10 billion by 2025.